Case Study: Billboard boosts Hot 100 Festival engagement and measures influencer impact with Keyhole

How Billboard Uses Keyhole To Boost The Hot 100 Festival

Billboard faced the challenge of planning its first Hot 100 Music Festival and needed a stronger social media strategy to identify key influencers and measure success. To solve this, Billboard used Keyhole’s social media tracking platform — including the Keyhole #Hot100Fest tracker, real-time alerts, and reporting — to monitor reach, engagement, sentiment, and influencer impact.

Keyhole delivered real-time tracking, influencer identification, alerting, and one-click reporting that allowed Billboard to choose partners strategically, quantify buzz from headliners, and measure follower growth and campaign engagement. As a result, Billboard could demonstrate hard metrics to executives and sponsors, drive artist-led promotion (including ticket sales), and capture heightened millennial engagement at events like the Women in Music Awards — all powered by Keyhole.

Billboard

Stephanie Apessos

Associate Director, Social Media