Case Study: Blue Ridge Custom Homes achieves a more upscale brand identity with Key Web Concepts

Blue Ridge Custom Homes wins larger-scale projects with Key Web Concepts

Blue Ridge Custom Homes, formerly known as Mick Construction, was a family-owned custom home builder that struggled to attract the large-scale projects and clientele they desired. They engaged Key Web Concepts for a logo design service to support their rebranding and better convey their dedication, expertise, and creativity to potential customers.

Key Web Concepts conducted a brand discovery session to define the client's goals, which led to the creation of a logo featuring an inverted cherry blossom that resembled a dreamcatcher. This design symbolized the company's role in making clients' dreams a reality and appealed to a higher-end market. The new branding was a success; Blue Ridge Custom Homes reported attracting larger-scale projects they had not previously been offered and received compliments on their professional and upscale new image.

Blue Ridge Custom Homes