Case Study: The Forbes Funds transforms its nonprofit website and boosts engagement with Key Medium

The Forbes Funds boosts social traffic 630% with Key Medium

The Forbes Funds, a nonprofit supporting organization, faced the challenge of an outdated and poorly developed Drupal website that failed to effectively communicate its mission to diverse audience types. Key Medium was tasked with redesigning the site to drive awareness, increase program attendance, and simplify complex information architecture for its users.

Key Medium co-designed an accessible, award-winning digital experience by refining brand messaging, running design thinking workshops, and building a mobile-first site with clear entry points. The results were significant, including a 29% increase in users, a 66% rise in search clicks, a six-figure sum raised directly through the platform, and two industry awards for website excellence.

The Forbes Funds