Case Study: SEPMA grows membership and boosts web engagement with Key Medium’s mobile-first website redesign

SEPMA grows membership by over 7% with Key Medium

The customer, SEPMA (Southeastern Pennsylvania Manufacturing Alliance), needed a modern website to attract new members and clearly communicate its value after its outdated site with an unclear structure failed to meet these goals. The vendor, Key Medium, was engaged for its web design and development, UX design, and design strategy services to address this challenge.

Key Medium implemented a custom, mobile-first website with a clear structure and a focus on SEO and lead generation. The new design effectively guided users and conveyed the alliance's mission. As a result, Key Medium helped SEPMA achieve a 7% increase in membership, a 20% rise in page views, a 75% lift in unique pageviews, and a 15% reduction in bounce rate, alongside winning two industry awards.

SEPMA