Case Study: Philadelphia Works transforms workforce access and engagement with Key Medium

Philadelphia Works boosts program registrations by 45% with Key Medium

Philadelphia Works, the Workforce Development Board for the city of Philadelphia, faced significant challenges with its legacy website, which could not handle traffic spikes and provided a poor mobile experience. They needed a scalable, modern platform to serve thousands of simultaneous users. The vendor, Key Medium, was engaged to provide custom web design and development services to address these issues.

Key Medium architected a custom WordPress solution with progressive web application (PWA) architecture, prioritizing a mobile-first design. The results were transformative, leading to a 29% rise in sessions, a 37% boost in social engagement, and over 60% mobile usage. The platform also won multiple prestigious awards, doubling its traffic capacity to serve over 100,000 residents annually and connect more than 1,000 employers with talent.

Philadelphia Works