Case Study: Pennsylvania CareerLink® Philadelphia improves workforce discovery and engagement with Key Medium

Pennsylvania CareerLink® Philadelphia boosts organic traffic 36% with Key Medium

Pennsylvania CareerLink® Philadelphia, a workforce development organization, faced challenges with an outdated website that had poor user experience, accessibility issues, and low brand awareness. They partnered with the vendor Key Medium for a comprehensive web design and development solution to create a mobile-first platform to better serve job-seekers and businesses.

Key Medium designed a gamified, mobile-first website with personalized elements and clear information architecture. The solution led to significant gains, including a 25% year-over-year increase in sessions, a 48% rise in user acquisition, and over 1,300 new leads for vocational training. The platform also garnered multiple awards and served over 146,000 users, demonstrating its transformational impact on Philadelphia's workforce development.

Pennsylvania CareerLink® Philadelphia