Case Study: New Jersey Department of Agriculture modernizes Jersey Fresh discovery with Key Medium

New Jersey Department of Agriculture reaches 500,000+ users with Key Medium

The New Jersey Department of Agriculture faced the challenge of modernizing its Jersey Fresh program website. The original state-developed site was difficult to maintain and not user-friendly, making it hard for consumers to find local farms and produce. The department enlisted the vendor Key Medium to radically rethink and deliver a sustainable, user-centered digital platform.

Key Medium redesigned the website into a mobile-first discovery experience, migrating it to a modern WordPress platform. The solution included an interactive farm map and produce availability guide. The results were significant, with over 500,000 user sessions and 1,000+ local farms linked to consumers. The platform became a national model and helped sustain the program's remarkable 30-to-1 return on investment.

New Jersey Department of Agriculture