Case Study: Employee Cycle achieves venture-ready growth with Key Medium

Employee Cycle boosts site visits 225% with Key Medium

Employee Cycle, a mission-driven B2B HR tech SaaS startup, faced significant challenges with its website, content strategy, and go-to-market approach as it prepared for venture capital funding. Their website suffered from poor conversion optimization and unclear messaging, while a lack of SEO strategy and cohesive branding hindered growth. They engaged vendor Key Medium for a comprehensive solution involving go-to-market strategy, web design, and content marketing.

Key Medium implemented a complete transformation, including a website redesign with optimized CTAs, a new content and SEO strategy, and the development of a cohesive brand library. The results were exceptional, including a 225% increase in site visits, a 300% rise in search visibility, and the generation of hundreds of new marketing-qualified leads. This successful campaign enabled Employee Cycle to successfully raise venture capital funding, transitioning from a scrappy startup to a mature company.

Employee Cycle