Case Study: City of Newark Department of Health strengthens public health communication with Key Medium

City of Newark Department of Health reaches residents citywide with Key Medium

The City of Newark — Department of Health needed to modernize its public health communication to better reach its diverse residents. Their legacy information was scattered and inaccessible, failing to effectively serve vulnerable populations who primarily use mobile devices. To address this, they partnered with vendor Key Medium for behavior change design, campaign strategy, and UX design services.

Key Medium developed a mobile-first microsite and clear campaign messaging to create a centralized, trusted health resource. The solution provided accessible, multilingual information designed to build trust and encourage action. As a result, the platform achieved citywide reach across all neighborhoods, becoming a relied-upon resource for residents and community partners, especially for crisis and awareness communications.

City of Newark — Department of Health