Case Study: Bicycle Coalition of Greater Philadelphia grows membership and awareness with Key Medium’s brand refresh and website redesign

Bicycle Coalition of Greater Philadelphia grows unique users 11% with Key Medium

The Bicycle Coalition of Greater Philadelphia, a nonprofit promoting safe cycling, needed a new website and updated brand identity to increase awareness and drive membership. Their existing site had complex, text-heavy architecture that was difficult to navigate. They partnered with the web design agency Key Medium for a comprehensive solution involving strategic branding, UX design, and web development.

Key Medium created a new brand identity and a mobile-first website with program-driven information architecture. The redesign simplified menus, highlighted key calls-to-action, and featured popular items like interactive bike maps. This solution led to significant improvements, including an 11% increase in unique users and a 5% reduction in bounce rate within the first twelve weeks, alongside increased membership growth and donations. The project also received multiple awards for its user experience and design.

Bicycle Coalition of Greater Philadelphia