Case Study: CREATE Fertility streamlines patient payments with Key IVR

A Key IVR Case Study

Preview of the CREATE Fertility Case Study

CREATE Fertility - Customer Case Study

CREATE Fertility, a major UK fertility clinic group, sought to increase its digital presence and streamline the payment journey for its patients. Their manual and time-consuming payment processes were creating operational inefficiencies. They partnered with vendor Key IVR to implement new self-service payment solutions.

Key IVR delivered two PCI-DSS compliant solutions: a Secure Payment IVR and a Click-to-Pay service with card and Pay by Bank options. These 24/7 automated systems significantly reduced the volume of payment-only calls coming into the business. The outcome was a more efficient payment process that saved the team valuable time, improved operational efficiencies, and provided a better customer service experience for patients.


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CREATE Fertility

David Gilbert

Chief Financial Officer


Key IVR

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