Case Study: Affinity Water achieves secure, high-success recurring payments with Key IVR

Affinity Water achieves 96% payment success with Key IVR

Affinity Water, the UK's largest water-only supplier, needed a secure and reliable recurring payment solution across multiple channels for its customers. They partnered with Key IVR, who initially implemented a recurring payment setup to provide flexible bill payment options.

Key IVR expanded its solution by implementing Click to Pay, Secure Web Payments, and Agent Assisted Payments, becoming Affinity Water's exclusive secure payment provider. The solution, featuring PCI-DSS Level 1 security, achieved a 96% payment success rate on its IVR and provided a unified, secure payment journey across the wider business.

Affinity Water