Case Study: Yelp improves in-product marketing and engagement with Kevel

Yelp launches in-product marketing in weeks with Kevel

Yelp, a platform connecting consumers with local businesses, sought a more robust solution for their in-product marketing to promote new features and services. Their homegrown system lacked advanced targeting and required significant engineering effort for updates. They turned to Kevel's ad server APIs to build a new, automated platform.

Using Kevel, Yelp implemented a server-side solution that enabled sophisticated targeting and allowed their marketing team to manage promotions without developer resources. This resulted in increased user engagement rates through more relevant content and saved significant engineering time, with updates that previously took weeks now being completed in minutes. Kevel provided the tools for Yelp to quickly launch and expand their in-product marketing efforts.

Yelp