Case Study: WeTransfer builds privacy-first native ad monetization with Kevel

WeTransfer launches cookie-free native ads in 1 month with Kevel

WeTransfer, a file-sharing platform with 80 million monthly users, needed a new solution to monetize free users after their third-party JavaScript ad server shut down. They also needed to ensure full compliance with privacy laws like GDPR. Facing the high cost of building an in-house solution, they turned to Kevel's server-side ad APIs to build a custom ad platform.

Using Kevel, WeTransfer launched a white-labeled native ad product that integrates seamlessly and beautifully into their user experience without using cookies or ad tags. This server-side approach ensured user privacy, fast load times under 50ms, and full data control. The solution provided automation for campaign management and the flexibility to include internal promotions. As a result, WeTransfer built an engaging, profitable, and privacy-focused ad platform that brands love.

WeTransfer