Case Study: UpWest boosts repeat purchases and revenue with Kevel Audience

UpWest increases repeat-purchase revenue with Kevel Audience

UpWest, a direct-to-consumer lifestyle brand, partnered with vendor Kevel and its product Kevel Audience to improve their customer reconversion rates and increase revenue from repeat purchases. Their challenge was that native tools within Google and Facebook were insufficient for optimizing campaigns and effectively targeting both anonymous website visitors and existing customers based on their purchase behavior and history.

Using Kevel Audience's RFM Segmentation Map, Kevel created dynamic audiences that automatically updated based on customer intent, enabling highly personalized communications. This solution drove additional revenue through repeat purchases and increased campaign performance on Facebook. Kevel's automation also provided UpWest with valuable time and resource savings by simplifying audience segment management.

UpWest