Case Study: TouchTunes achieves new revenue growth with Kevel

TouchTunes launches DOOH ad product in weeks with Kevel

TouchTunes, the largest in-venue interactive music and entertainment platform, wanted to drive additional revenue by inserting ads into their network of digital jukeboxes. They faced the challenge that traditional JavaScript-based ad servers were not feasible for their digital-out-of-home (DOOH) devices, and building a solution in-house would be too costly and time-consuming. They turned to Kevel's server-side APIs to build their ideal ad product.

Using Kevel's flexible APIs, TouchTunes built a proxy server to request, cache, and serve ads, enabling a robust DOOH ad platform. The solution allowed them to integrate both direct-sold interactive ads and programmatic pre-roll video ads, complete with high-value targeting options like geography and music genre. As a result, TouchTunes created a new revenue stream with engaging, hard-to-miss ad units that advertisers pay a premium to purchase. Kevel provided the one-stop ad server that made this innovative product possible.

TouchTunes