Case Study: Ticketmaster achieves 200%+ revenue growth and 600% more event clicks with Kevel

Ticketmaster increases revenue by optimizing what events users see

Ticketmaster faced a scaling challenge: their homegrown, manual system for choosing which events to feature on the homepage and category pages required engineering changes and didn’t use real‑time signals like what events were selling well. With no time or resources to build a new platform and no CMS or ad server offering the needed flexibility, Ticketmaster turned to Kevel and its APIs to augment their internal promotions system.

Kevel implemented a white‑labeled, server‑side promotions API that automated targeting using first‑party data, context, and real‑time sales signals, and was deployed in weeks with API response times as low as ~50 ms. The Kevel-powered solution drove measurable impact: 600% more event clicks/views, 200%+ increase in homepage listing revenue, up to 600% higher CTRs, and a 75% reduction in campaign setup time, while enabling expanded placements across web, mobile, and email.

Ticketmaster