Case Study: Slickdeals achieves faster, more relevant retail media ads with Kevel

Slickdeals launches featured deals in weeks with Kevel and cuts ad latency to under 100ms

Slickdeals, a platform for shoppers to discover deals, had a homegrown ad platform that lacked key features like first-party data targeting and robust reporting. Building these features in-house would have been costly, and they needed a fast, server-side solution to avoid slowing down their site for millions of users. They turned to Kevel's server-side ad APIs to solve this challenge.

Using Kevel, Slickdeals quickly launched a personalized Featured Deals section that uses first-party data to show relevant promotions. The server-side integration ensured ad response times were under 100ms, an order of magnitude faster than their previous solution. This improved user experience and allowed Slickdeals to easily manage and expand their ad offerings with Kevel's automation tools.

Slickdeals