Case Study: PROF boosts revenue 7.2x with Kevel Audience

PROF boosts conversion rate 7.2x with Kevel

PROF, a high-end Portuguese retailer of shoes, clothing, and accessories, wanted to convert the influx of new customers from Black Friday and Cyber Monday into repeat buyers. To address this challenge, PROF partnered with Kevel and utilized its Kevel Audience product to better leverage their first-party data for a targeted email campaign.

Kevel implemented its Kevel Audience solution, which used audience segmentation and machine learning to analyze purchase behavior and predict buyer churn. This allowed PROF to send highly targeted promotional messages to the right segments. The solution from Kevel delivered exceptional results in just one week, achieving a 2x open rate, a 3x click-through rate, and a 7.2x conversion rate compared to their averages.

PROF