Case Study: Moviflor boosts Facebook Ads remarketing revenue with Kevel Audience

Moviflor boosts Facebook Ads remarketing revenue by 329.56% with Kevel

Moviflor, a Portuguese home furnishings retailer, wanted to better utilize its first-party data to understand its audience on a deeper level and improve the efficacy of its Facebook Ads remarketing campaigns. The challenge was turning this data into valid knowledge to optimize their media investments.

Using Kevel's Audience product and its Likelihood to Buy predictive model, Moviflor was able to create high-performing audience segments. The solution implemented by Kevel resulted in a remarkable +330% year-over-year increase in total Facebook Ads remarketing revenue and a +51% increase in revenue specifically from Kevel-driven audiences.

Moviflor