Case Study: Motley Fool Global boosts subscriptions with Kevel

Motley Fool Global launches ad platform in weeks with Kevel

Motley Fool Global, the international division of The Motley Fool, wanted to drive more paid subscriptions by incorporating first-party user data into their in-article promotions. They needed an ad server that could use this data for targeting but lacked the internal ad tech expertise to build it. They turned to Kevel's ad APIs to build a solution.

Using Kevel, they implemented a custom, white-labeled ad platform that connected their Customer Data Platform to Kevel's UserDB for user-level targeting. This allowed them to serve fast-loading, personalized text ads that boosted reader conversion rates into paying customers. With Kevel, they launched the product in weeks with just one engineer, saving months of development time.

Motley Fool Global