Case Study: Mercadão boosts ROAS and cuts cost per purchase with Kevel Audience

Mercadao boosts ROAS by 83% with Kevel

Mercadão, a supermarket marketplace in Portugal, wanted to improve the efficiency of its paid media and retargeting campaigns aimed at its recurring customer base. The company sought to better utilize its first-party data to generate bespoke audiences and boost retention performance.

Using Kevel Audience, Mercadão leveraged its first-party data combined with predictive models and RFM mapping to create highly effective audience segments. This solution from Kevel yielded impressive results, including an 83% boost in ROAS, a 45% reduction in cost per purchase, and over 1,500 additional sales across two quarters.

Mercadao