Case Study: MC achieves 478% ROAS with Kevel

MC drives 478% ROAS in 6 months with Kevel

MC, the food and groceries retail business unit of multinational Sonae Group, faced a challenge in scaling its retail media operations. Their few existing ad placements were manually managed, restricting scalability and preventing them from leveraging their rich loyalty program data for advanced targeting. They partnered with vendor Kevel to build a new retail media brand, Endless, and sought an ad tech solution that could provide advanced segmentation and seamless data integration.

Kevel implemented its comprehensive suite of ad APIs, including Kevel Audience as a customer data platform. The solution enabled MC to sync over 2 million products and two years of loyalty purchase history to create powerful audience segments and launch 160 new ad placements across their websites and app. This integration resulted in a 478% return on ad spend (ROAS) for MC, demonstrating the powerful impact of Kevel's technology.

MC