Case Study: Inskin achieves 16x ROI and rapid DSP programmatic buying launch with Kevel's APIs

Inskin enables native DSP programmatic buying with Kevel's APIs

Inskin, a rich‑media display ad specialist working with 190 publishers and 1,000+ brand clients, needed to make its non‑IAB native ad formats available to buyers through DSPs and private marketplace (PMP) deals. Because their bespoke units didn’t fit standard ad‑exchange flows, Inskin turned to Kevel and its server‑side APIs to act as a “translator” between Inskin’s tech and the exchange so buyers could purchase Inskin inventory via DSPs without sacrificing the curated ad experience.

By integrating Kevel’s APIs, Kevel augmented exchange requests with the rich creatives, tracking URLs, and campaign data Inskin needed, enabling Inskin to place and report on ads through the exchange. The result: Inskin launched the product in just three months (about an 80% reduction in build time), opened supply to eight DSPs within a year, and achieved a 16x return on investment.

Inskin

Reda Borchardt

Chief Technology Officer