Case Study: Imgur achieves high-margin native promoted posts with Kevel

Imgur adds native promoted posts with Kevel's APIs

Imgur, the online image-sharing community with over 300M monthly pageviews, wanted to add native promoted posts as a new revenue stream. But they needed a flexible ad platform that could support their user-first experience, and they didn’t have the time or resources to build one from scratch, so they turned to Kevel and its ad serving APIs.

With Kevel, Imgur outsourced reporting, targeting, and decisioning while keeping full control of the frontend and ad experience. The result was a fast, white-labeled native ad product launched in weeks, with ad response times under 100ms, 20x+ higher CPMs than banner ads, and a 90% reduction in ad setup time.

Imgur