Case Study: iFood achieves 20x monthly ad revenue growth with Kevel Ad Server

iFood grows monthly ad revenue 20x with Kevel

iFood, Latin America's largest food delivery platform, faced the challenge of scaling its promoted listings business beyond a single, manually-managed ad placement. Their existing in-house self-serve solution had low adoption and couldn't support the dynamic, targeted ads needed to effectively engage their millions of users. Partnering with Kevel, they sought a flexible ad serving infrastructure that could integrate with their existing tools without sacrificing control over their data.

Using Kevel's API-based ad server, iFood built a custom self-serve solution that integrated seamlessly with their platform. This allowed them to launch dynamic sponsored ads across six new placements. The results were substantial, with Kevel enabling a 1900% growth in monthly ad revenue and a 20x increase within a single year, transforming their ad product into a major profitability lever.

iFood