Case Study: Flink achieves 5x GMV from sponsored placements with Kevel

Flink boosts GMV 5x with Kevel

Flink, a quick commerce company based in Europe, wanted to monetize its high-traffic app by introducing sponsored ad placements for its brand advertisers. The company needed a solution that could deliver an intuitive ad experience for its customers while also providing the holistic and transparent reporting its advertisers demanded. To achieve this, Flink partnered with vendor Kevel to implement its ad server technology.

Kevel provided Flink with flexible APIs to build sponsored listings on its product categories page, along with a comprehensive UI for campaign management and real-time reporting. This solution enabled a bidding system for advertisers and allowed Flink to integrate detailed reporting into its own BI tools. As a result, Kevel helped Flink achieve a 5x increase in GMV from sponsored placements, a 4x boost in orders placed through ads, and a 3.5x growth in monthly ad spend.

Flink