Case Study: El Corte Inglés triples conversions with Kevel Audience

El Corte Ingles triples conversions with Kevel

El Corte Inglés, Europe's largest department store group, faced a challenge in customer targeting and audience segmentation due to its diverse shopper base. Their Portuguese branch needed to unify online and offline data and gain deeper insights into their customers, seeking a more flexible solution than the first-party data options offered by platforms like Google and Meta. They partnered with Kevel and its product, Kevel Audience, to address this.

By implementing Kevel Audience, El Corte Inglés gained the ability to use predictive, machine-learning models for audience segmentation. This solution integrated their offline and online data and allowed them to target users based on their likelihood to buy in specific categories. As a result, Kevel helped El Corte Inglés triple its conversion rate compared to previous remarketing segments and empowered more effective marketing campaigns.

El Corte Ingles