Case Study: Edmunds achieves 30% revenue growth and a fast, high-margin sponsored car listings platform with Kevel

Edmunds builds industry's fastest sponsored car listings ad platform

Edmunds, the online car research marketplace with over 16 million monthly page views, needed a way to monetize with sponsored car listings but lacked time and resources to build a full ad platform and found Google Ads Manager unsuitable. They partnered with Kevel and used Kevel's ad serving APIs (plus Kevel's UI and Management APIs) to outsource reporting, targeting, and decisioning while focusing their team on ad strategy and front-end experience.

Kevel delivered a white‑labeled, server‑side sponsored listings solution and automation tools that Edmunds launched in weeks (9x faster than an in‑house build). The Kevel-powered platform produced measurable wins: 30% revenue growth, API response times as low as 35 ms, 90% automation of ad creation, and increased dealer/vendor stickiness, all while keeping promoted listings native and relevant.

Edmunds