Case Study: Dagrofa boosts retail media performance with Kevel

Dagrofa boosts sales by 14% with Kevel

dagrofa, one of Denmark's top retail groups, faced the challenge of making its wealth of first-party customer data usable for its supplier brands to run meaningful retail media campaigns. They lacked the infrastructure to activate this data for tailored, high-performing advertising and needed a robust, user-friendly solution for omnichannel execution.

By implementing Kevel Console as a mediation layer, dagrofa empowered supplier brands with an intuitive self-serve platform. This solution enabled precise audience targeting and omnichannel campaign management. The vendor Kevel delivered significant results for supplier Danish Crown, including a 28% increase in intent to buy, a 14% sales uplift, and a 58% rise in new-to-brand customers.

Dagrofa