Case Study: WeTransfer launches privacy-safe native ad monetization with Kevel Audience

WeTransfer launches native ads in 1 month with Kevel Audience

WeTransfer, a file-sharing platform with 80 million monthly users, needed a new solution to monetize its free users after its previous third-party JavaScript ad server shut down. The challenge was finding a compliant alternative that respected user privacy under GDPR without the high cost and time of building an in-house system. They turned to Kevel's server-side ad APIs to build a new ad platform.

Using Kevel, WeTransfer launched a custom, white-labeled native ad server within a month. The solution integrated beautiful, non-intrusive wallpaper ads server-side, eliminating the need for cookies or ad tags and ensuring user privacy and fast load times. Kevel provided the tools for easy campaign management and the flexibility to rotate in internal promotions. The result was a highly engaging and profitable ad product that respected user data and was loved by brands.

WeTransfer