Case Study: UpWest boosts repeat revenue with Kevel Audience

UpWest leverages customer purchase behavior, to drive reconversion and increase revenue

UpWest, a direct-to-consumer lifestyle brand, wanted to improve customer reconversion and increase revenue from repeat purchases. The company partnered with Kevel Audience and used its audience tools to build first-party, data-driven segments for both anonymous site visitors and existing customers.

Kevel Audience implemented dynamic audiences and its RFM Segmentation Map to target customers based on recency, frequency, and monetary value, helping UpWest personalize messaging for newly acquired, high-value, at-risk, and churned customers. As a result, UpWest improved campaign performance on Facebook, drove additional revenue through repeat purchases, and saved time through automation that made audience management easier.

UpWest