Case Study: TouchTunes achieves new revenue from DOOH ads with Kevel Audience

TouchTunes launches DOOH ad product in weeks with Kevel Audience

TouchTunes, the largest in-venue interactive music and entertainment platform, wanted to drive additional revenue by inserting ads into their digital-out-of-home jukeboxes. They faced the challenge that traditional JavaScript-based ad servers were not feasible for their hardware, and building a solution in-house would be too costly and time-consuming. They turned to Kevel and its server-side APIs to build a new ad platform.

Using Kevel's flexible server-side APIs, TouchTunes built a robust ad product featuring multiple ad units, including interactive, banner, and programmatic pre-roll video ads. The solution enabled high-value targeting options like geography and music genre. As a result, Kevel provided TouchTunes with a one-stop ad server that drives additional revenue through both direct-sold and programmatic demand, with advertisers paying a premium for the highly-visible placements.

TouchTunes