Case Study: PROF boosts revenue 7.2x with Kevel Audience

PROF expands with audience segmentation and increases revenue in just one week

PROF, a luxe shoes, clothing, and accessories retailer with stores across Portugal and an ecommerce presence in 30+ countries, wanted to capitalize on the surge of shoppers after Black Friday and Cyber Monday. The company needed a better way to turn these seasonal buyers into repeat customers through targeted promotional email campaigns, and turned to Kevel Audience for help.

Using Kevel Audience, PROF segmented first-party data with RFM mapping and machine learning to identify and target new buyers with the right offer at the right time. In just one week, Kevel Audience helped PROF achieve a 2x higher open rate, 3x higher click-through rate, and 7.2x higher conversion rate than its average results, driving stronger revenue from its email campaign.

PROF