Case Study: Moviflor boosts Facebook Ads remarketing revenue with Kevel Audience

Moviflor maximizes revenue by streamlining remarketing efficacy across Facebook Ads campaigns

Moviflor, a Portuguese home furnishings retailer with both brick-and-mortar stores and an e-commerce platform, wanted to make better use of its first-party data to understand its audience more deeply and improve remarketing performance. The company partnered with Kevel Audience to turn data into actionable insight for its paid Facebook Ads campaigns.

Using Kevel Audience’s machine-learning segmentation tools and the Likelihood to Buy predictive attribute, Moviflor built higher-performing audiences for remarketing. Kevel Audience helped drive a +51% increase in Facebook Ads revenue and a +330% increase in total Facebook Ads remarketing revenue, with one audience segment accounting for nearly half of remarketing revenue by the end of 2022.

Moviflor

Carlos Martins

Digital Marketing Manager