Case Study: Mercadão boosts retargeting efficiency with Kevel Audience

Mercadao boosts retargeting efficiency with first-party data audiences

Mercadão, a well-established supermarket marketplace in Portugal, wanted to maximize the efficiency of its paid media and retargeting campaigns aimed at its recurring customer base. The company sought to better utilize its first-party data to improve insights, generate bespoke audiences, and boost retention performance.

Kevel Audience provided Mercadão with the tools to leverage its first-party data to create effective audience segments using predictive models and RFM mapping. This solution allowed the company to experiment and find the optimal audience mix for its campaigns. As a result, Kevel Audience helped Mercadão yield over 1,500 more sales in a single quarter, boost its return on ad spend by 83%, and reduce its cost per purchase by 45%.

Mercadao

Rafael Costa

Growth & Acquisition Lead