Case Study: Imgur launches native promoted posts faster with Kevel Audience

Imgur launches native promoted posts in weeks with Kevel

Imgur, an online image sharing community with hundreds of millions of monthly users, wanted to launch a native promoted posts ad product to create a new revenue stream. Their existing platform, Google Ad Manager, lacked the flexibility for this, and they did not have the resources to build a custom ad server from scratch. They turned to Kevel's ad server APIs for a solution.

By using Kevel's APIs, Imgur was able to launch a white-labeled native advertising platform in just a few weeks. Kevel handled the complex backend ad serving, allowing Imgur to focus on the user experience. The solution delivered exceptional results, including ad response times under 50ms, a 90% reduction in ad setup times, and CPMs that were over 20 times higher than their previous banner ads.

Imgur