Case Study: Edmunds achieves a 30% revenue lift with Kevel Audience

Edmunds lifts revenue 30% with Kevel Audience

Edmunds, an American online car research resource, wanted to monetize its high traffic by introducing sponsored car listings for dealerships and manufacturers. After finding Google Ad Manager unsuitable and lacking the resources to build a platform from scratch, they turned to Kevel's ad serving APIs to implement this new revenue stream.

By using Kevel, Edmunds was able to quickly launch a white-labeled ad platform, outsourcing complex backend functions like decisioning and reporting. This solution allowed them to focus on user experience and front-end integration. The outcome was a 30% growth in revenue, increased stickiness with vendors, and the ability to serve relevant, native ads with response times as low as 35ms.

Edmunds