Case Study: Glossier boosts brand recall and sales with Kettle's holiday campaign

Glossier drives 17.5M impressions with Kettle

Kettle partnered with beauty brand Glossier to create a high-converting seasonal campaign for their Skincare Edit product line. The challenge was to develop a thumb-stopping, paid social campaign that would drive sales while scaling Glossier's success and staying true to their brand voice.

The solution involved Kettle producing a series of Instagram ads in partnership with Facebook's Creator Studio, centered on a theme of giving. This included running nimble shoots and creating numerous ad concepts that balanced storytelling with clear calls to action. Kettle employed a rigorous test-and-learn approach to optimize the campaign in real time. The results were significant, including 17.5 million impressions, a 5.7 point increase in brand awareness, a 4.7 point increase in brand recall, and the highest click-through rate across all of Glossier's December 2019 campaigns.

Glossier