Case Study: SingleStore achieves customer-centric privacy and PLG growth with Ketch

SingleStore powers product-led growth with Ketch

SingleStore, a data platform company pursuing a product-led growth strategy, needed a more modern privacy solution to improve its customer experience. Its legacy consent tool was clunky, developer-intensive, and limited to a simple yes/no choice, making it hard to support granular, customer-facing privacy preferences across jurisdictions. SingleStore selected Ketch to help create a more seamless, self-service privacy experience.

Ketch implemented Consent Management for SingleStore, giving the team no-code tools for jurisdiction-aware experiences, customizable themes, and reusable privacy setups. The result was faster compliance, less dependence on developers, and a stronger foundation for a connected, consented customer journey. While the case study does not cite a numeric metric, SingleStore said Ketch helped them launch their PLG journey and better align privacy with marketing goals, with plans to integrate consent signals into systems like Segment and 6sense.

SingleStore

Jay DeGooyer

Chief Legal Officer