Case Study: Questex meets Google ad compliance requirements with Ketch

Questex implements Ketch to support Google ad requirements

Questex, a company that operates an engagement platform for business discovery and marketing, was using a basic cookie banner that lacked the sophistication for modern data privacy regulations. Their urgent challenge was to find a Google Certified Consent Management Platform (CMP) to meet a critical deadline for their advertising and to better honor user consent across their systems. They selected the Ketch consent management platform to address these compliance and data control needs.

Ketch provided an intuitive platform that enabled Questex to quickly deploy customized consent banners and ensure compliance with various privacy laws. The implementation was completed in weeks, allowing Questex to meet Google's advertising deadline for 30 web properties. As a result, Questex gained a future-proof solution for managing consent and plans to further integrate Ketch with their customer data platform to automate the honoring of user privacy choices across their entire tech stack.

Questex

Jake Kimball

Director of Data Performance and Marketing Operations