Case Study: Prestige Consumer Healthcare achieves global data privacy compliance with Ketch

Prestige Consumer Healthcare selects Ketch for data privacy

Prestige Consumer Healthcare (PCH), a company marketing over-the-counter health products, sought to balance data-driven growth with protecting consumer data dignity and maintaining its core value of trust. The company required a solution to ensure robust global data privacy compliance without hindering its ability to scale. To meet this challenge, PCH selected Ketch for its data privacy and governance services.

Ketch implemented its purpose-driven platform to deliver real-time global compliance and groundbreaking orchestration capabilities. The solution honors consumer consent across all channels and devices, tethers third-party services like Facebook to user consent choices, and enforces privacy preferences across PCH's internal and external systems. By leveraging Ketch, PCH achieved seamless opt-out compliance and was able to future-proof its operations while significantly cutting privacy engineering costs.

Prestige Consumer Healthcare