Case Study: Prestige Consumer Healthcare improves site traffic and flexible consent management with Ketch

Prestige Consumer Health deploys Ketch flexible privacy tech

Prestige Consumer Healthcare (PCH), a major over-the-counter product provider in North America, wanted a better way to manage privacy consent across different jurisdictions. Its “GDPR-everywhere” cookie banner approach used the same experience for all users, which limited both privacy customization and data utilization and led to a significant drop in site traffic.

Ketch implemented its consent and preference management platform, including Ketch Smart Tag and tag orchestration, to deliver flexible, jurisdiction-specific privacy notices and align tag firing with user choice. With Ketch, PCH improved site traffic by 46% compared with its previous cookie banner solution and reduced manual effort, and it is now working to roll out Ketch across more than 200 brand websites.

Prestige Consumer Healthcare