Case Study: Peoples Bank achieves compliant personalized marketing with Ketch Consent Management

Peoples Bank empowering marketing personalization with permissioned data

Peoples Bank, a community-focused financial institution, needed a compliant way for customers to opt-in or out of data sharing to support its new Salesforce Marketing Cloud Personalization rollout. They required a solution that could be deployed quickly with minimal IT support. The bank chose Ketch and its Consent Management service to address this urgent need.

Ketch provided an intuitive, no-code platform that allowed the marketing team to deploy on-brand consent banners independently. The implementation was completed in under one month, ensuring timely compliance and empowering the marketing team to manage data preferences without engineering support. Ketch provided a scalable foundation for the bank’s personalized marketing efforts using permissioned data.

Peoples Bank

Rebecca Minear

Digital Marketing Specialist