Case Study: Nurp achieves Google ad compliance with Ketch

Nurp chooses Ketch for enterprise-grade privacy compliance

Nurp, a leading provider of trading algorithms, needed to quickly meet Google’s advertising requirements for advertisers serving users in Europe and the UK. To address the urgent compliance challenge, Nurp turned to Ketch and its consent management platform to improve website visitor consent collection and support ongoing marketing continuity.

Ketch implemented an intuitive, enterprise-grade consent management solution for Nurp, including jurisdiction-based policy templates, no-code consent banner experiences, and tag orchestration tied to user preferences. Within days—and reportedly within 24 hours for the critical issue—Nurp was up and running, confidently compliant with Google-certified CMP requirements, with marketing and advertising efforts able to continue without interruption.

Nurp

Chris Hite

Regulatory Compliance Manager