Case Study: Lotame simplifies privacy operations with Ketch

Lotame simplifies complex privacy operations with Ketch

Lotame, a data collaboration platform for digital marketers, faced complex privacy compliance challenges due to its unique position as a data intermediary. The company needed to automate an expected increase in data subject requests (DSRs) and find a solution capable of handling both B2B and B2C requests without taxing its internal IT resources.

Ketch provided a flexible, API-driven platform to automate Lotame's privacy operations. The solution streamlined DSR workflows with a visual builder and simplified forms, and its pre-built API integrations allowed for automated data retrieval from Lotame's systems. This reduced the manual burden on the team, providing efficient, scalable, and future-proof compliance management for the evolving regulatory landscape.

Lotame

Richard Gibbs

Assistant General Counsel, Head of Privacy and Product Counseling