Case Study: IMAX automates privacy requests and boosts compliance with Ketch

Ketch + IMAX respecting people’s privacy choices everywhere

IMAX needed a scalable way to manage California opt-outs and data subject access requests (DSARs) without relying on manual processes. The company wanted privacy choices collected across web and mobile channels to be consistently reflected across its data ecosystem, including its CDP.

Ketch provided consent and preference management plus end-to-end DSR fulfillment through its App Marketplace and privacy APIs, integrating with systems like Google Tag Manager, Zendesk, Customer.io, and Segment. With Ketch, IMAX automated 80% of DSAR fulfillment, reduced manual effort, and avoided building costly integrations in-house while supporting compliance with major privacy laws.

IMAX