Case Study: The RealReal achieves compliant, on-brand consent management with Ketch

Ketch consent management simplifies compliance for The RealReal

The RealReal, a luxury consignment retailer, needed a sophisticated yet user-friendly tool to navigate complex data privacy regulations without disrupting its high-end online shopping experience. Their challenge was to find a compliance solution that required no coding for their legal team to manage while seamlessly matching the brand's aesthetic for marketing. They selected Ketch's consent management platform to address these needs.

Ketch provided a no-code solution that empowered The RealReal's legal team to manage policies independently and allowed for full customization of privacy notices to match the site's branding. The implementation resulted in seamless compliance and peace of mind across legal, marketing, and IT stakeholders. The RealReal reported that the Ketch platform gave them the control and ease of use they required, and they are now planning to implement additional Ketch services for data subject request automation.

The RealReal

John Dombrowski

Associate General Counsel for Compliance and IP