Case Study: Good Smile Company achieves CCPA/CPRA readiness with Ketch

Good Smile Company achieves CCPA/CPRA readiness with Ketch

Good Smile Company, a maker of toys, goods, and figures with growing operations in the US and China, needed a scalable way to handle privacy compliance as new regulations like CCPA/CPRA came into focus. Its IT and Engineering teams were relying on a homegrown approach that required significant manual effort to manage privacy notices and fulfill data subject rights requests across multiple systems.

Ketch provided an integrated privacy platform that included consent and preference management, data discovery and classification, and automated data subject rights fulfillment. Using Ketch’s templates, tag orchestration, and custom API integrations to systems like MySQL, ShipStation, and SKU Vault, Good Smile Company was able to automate access, deletion, and opt-out workflows, reduce manual intervention, and future-proof its compliance process for additional markets and systems.

Good Smile Company

Taylor Locke

Director of IT