Case Study: Gabe’s achieves VCDPA compliance with Ketch

Gabe’s Stores ready for VCDPA compliance with Ketch

Gabe’s, the off-price retailer founded in 1961 and operating more than 170 stores across 20 states, needed to meet the Virginia Consumer Data Protection Act (VCDPA) deadline because many of its customers are in Virginia. With compliance becoming a priority for its privacy program, Gabe’s turned to Ketch for an easier, faster way to manage consent, privacy notices, and data privacy obligations.

Ketch implemented consent management, tag orchestration, and DSR automation for Gabe’s, using customizable policy templates and drag-and-drop workflows to create jurisdiction-specific notices and automate access, delete, and opt-out requests. As a result, Gabe’s achieved VCDPA compliance, reduced manual privacy work, and put a scalable foundation in place for future regulations, growing DSR volume, and privacy-aware marketing campaigns.

Gabe’s